MEK FORTRESS AT GAMESCOM

Gamescom is the world's largest event for video games and interactive entertainment, attracting a global audience of gaming enthusiasts and industry professionals. Qiddiya, an upcoming entertainment and cultural destination in Saudi Arabia, showcased the "Mek Fortress" as an immersive experience at Gamescom. I was the Creative Director where I managed the overall look-and-feel of the activation, helped design the guest journey and managed a team of designers and art directors. The strategy team and I created interactive games such as a sword creation game and a rune quest game. I was on-site in Germany overseeing the installation process and worked closely with the fabrication team.

• Venue: Koelnmesse, Cologne, Germany • Project Roles: Creative Director • Company: More Mas •

Programs: Sketchup, TwinMotion, Photoshop, Illustrator, Google Suite