Lego + Target Launch

What’s more fun than a playground full of massive Lego bricks and beautifully-displayed product? In the summer of 2021, Lego and Target created Target’s largest-ever collaboration collection to date. Each product was displayed in bright and beautifully curated tents with oversized Lego vignettes created by Lego’s very own master builders. For a weekend, attendees were able to walk through a Lego playground and purchase merchandise in our custom-designed pop-up store. I was the lead designer on this project and worked alongside a team of producers and fabricators throughout the course of this project. I created all 3D builds, build mechanicals and helped merchandise each area. I also helped direct install onsite.

• Venue: Jack London Square Oakland, CA • Project Roles: Lead Experiential Designer • Company: David Stark •

Programs: Illustrator, InDesign, Photoshop, Sketchup